Bing reported a decrease in the importance of links for SEO by Harish Amilineni
In a recent interview, Bing spokesman James Murray said that soon links may lose their importance for successful search engine optimization. According to him, this will lead to the fact that the search will be determined by personalization and contextual data.
Murray gave an interview at the head office of Bing in London:
” So far, we are not at the stage when the links stop working, so we need to continue to take them into account .
This ranking factor has long helped us to promote our sites, and for that there are valid reasons. I think that little will change in the coming years . ”
Further, Murray spoke on his views on the future of the ranking. The data that search engines collect about their users are of great value, and we should not neglect them. They allow you to personalize search results and respond more effectively to users’ requests. Bing strive to achieve this goal.
We should always be ready for change, because those tactics that are very popular, sooner or later become obsolete, and they are replaced by new ones. Currently, this tactic is link building, so do not neglect it.